Intercollegiate Management Simulation Gaming Competition


  • 2003 ICBSC Champions Host: University of San Diego San Diego, CA
  • 2000 ICBPC Champions Host: University of San Diego San Diego, CA
  • 1997 ICBPC Champions Host: San Jose State Univ. San Jose, CA
  • 1996 ICBPC Champions Host: San Jose State Univ. San Jose, CA
  • 1995 ICBPC Champions Host: San Jose State Univ. San Jose, CA
  • 1994 ICBPC Champions Host: Univ. of Nevada-Las Vegas Las Vegas, NV
  • 1992 ICBPC Champions Host: Univ. of Nevada-Reno Reno, NV
  • 1987 ABSEL Champions Host: Georgia Southern Univ. Hilton Head, SC


SNU has participated in intercollegiate management gaming competitions since 1985. Intercollegiate management gaming dates to the 1960’s as a major contributing tool in the development of business professionals. Three distinct competitions have been in place during that time, where the finest of business school talent have matched their collective wit to test their managing prowess. These competitions have included: The Emory Games (Emory University, Atlanta, GA); The Reno Games, beginning in 1964 at the University of Nevada-Reno under the leadership of Dr. Richard Cotter (The Business Policy Game); and the ABSEL Games, beginning in 1985 at the Georgia Southern University under the leadership of Dr. Bernie Keys (The Multinational Management Game). The current surviving competition is the Reno Games, now held at the University of San Diego under the leadership of Dr. Richard Fritzsche of Penn State University- Great Valley.

The Competition

Teams begin competing on the “net” from their home campuses in February. Each decision, which represents a business quarter, requires the team members to address in detail the full range of corporate growth, productivity, credit norms, market analysis, new product development, plant openings, production line scheduling, compensation policies, advertising, pricing and sales strategies, asset management, finance management, multinational strategy, and strategic planning. In addition to 20 quarterly decisions, each team must complete a comprehensive business plan, an annual report, a series of management reports and making a presentation to a panel of corporate executives who play the role of judge. The competition runs for ten weeks on the home campus and then culminates with three intensive days at the finals in San Diego.

The Competitors

Over the past decade institutions competing in “The Games” have included: San Diego State University, Northern Arizona University, University of Portland, Dubai Women’s College (UAE), Penn State University, University of San Diego, Southern Illinois University, University of Saskatchewan (Canada), Windsor University (Canada), California State University-Fresno, California State University-Sacramento, Boise State University, Bryant College (RI), Arcadia University (PA), Western Kentucky University, San Jose State University, University of West Florida, ITESM University (Mexico), University de Valle de Mexico, Belarus University (Belarus), Hogeschool voor Economische Studies (Netherlands) to name a few.

The Process

The Intercollegiate Management Gaming team is selected each year by an openly competitive process. Eligibility comes to juniors and seniors with a core of business courses completed. The process includes application from interested students, faculty recommendations and peer recommendations. The advisor to the program is Dr. Larry Mills.

Click here to view the Intercollegiate Gaming Teams Honor Roll.